Our Mission is to make mental training effortless for youth sports coaches

OUR MISSION

Our mission here at 'Mind Your Game' is to make mental training effortless for youth sports coaches by offering a structured, time-efficient solution that naturally integrates into their annual plan.

With our educational videos doing the heavy lifting, combined with implementation exercises carried out on the field, coaches can focus on guiding their athletes' mental game, setting the stage for their most successful season and long-lasting results—without breaking a sweat or cracking open a psychology textbook.

Put simply, at Mind Your Game, we empower coaches to confidently facilitate our proven mental skills training program with ease, helping their athletes perform better and thrive.


At Mind Your Game, we’re all about making mental training easy for coaches and impactful for athletes!


 

Our vision is to create a world where mental training is integrated in every sports program

OUR VISION

To create a world where mental training is perfectly integrated into every sports program, making it accessible, practical, and deeply embedded in every team’s strategy. Our goal is to ensure athletes, throughout their sports journey, develop the mental resilience and skills they need to overcome challenges, reach new levels of success, and be fully prepared for the demands of both the game and life.

Meet the founder of Mind Your Game - Sport psychology and Mental training

MEET THE FOUNDER

Founder of Mind Your Game is Jonathan Lelièvre Certified Mental Performance Consultant

HI, I'M JONATHAN LELIÈVRE, M.Sc.

I'm the Founder of 'Mind Your Game' and a Certified Mental Performance ConsultantÂŽ. Being a sports enthusiast from a very young age, I always knew that my career would be in a sports-related field. However, it wasn't until college that I decided to devote myself to sport psychology, transforming my passion into my life's work.

Since earning my Bachelor's degree in Psychology in 2008, followed by a Master's degree in Performance Psychology from the University of Ottawa in 2010, I have dedicated myself to guiding thousands of athletes towards excellence every year through online programs and individual consultations. As a committed professional, I have the privilege of training athletes' minds both in Canada and internationally. My personal experience as a competitive athlete, notably as an ice hockey goalie and in badminton, provides me with a unique understanding of an athlete's reality.

I am also the creator of the French video-podcast 'Direction Excellence,' where I share advice on performance psychology. To date, more than 100 episodes are available in podcast format, with over 60 in video format.

I am originally from the northeast of Quebec, but I have since moved to Ottawa, Ontario, where I currently reside with my spouse and our two children. In my leisure time, I enjoy participating in various sports, particularly badminton, golf, and mountain biking.

In short:

Mind Your Game Philosophy: The importance of the mental aspect

WHY 'MIND YOUR GAME' DEFINES OUR PHILOSOPHY

The name 'Mind Your Game' perfectly reflects the philosophy of our company: emphasizing the importance of the mental aspect in athletic performance. "Mind" refers to the mind, thought, and mental mastery, while "Your Game" symbolizes the athlete’s performance, their field, or their sport.

This name encourages athletes and coaches to recognize that excelling in sports isn’t just about physical, technical or tactical skills. The mental game is just as crucial. 'Mind Your Game' literally means "take care of your mental game" or "focus on your mental preparation," a part of success that is often overlooked but essential.

One of the goals of 'Mind Your Game' is to guide athletes in discovering and developing the right mental and psychological skills, which are often what makes the difference between good performances and exceptional ones.

Mind Your Game Tagline Train the brain, dominate the game

OUR THREE TAGLINES

(Why have just one when you can have all three?)

  1. Greatness Beyond the Surface
  2. Empowering Coaches to Facilitate Mental Skills Training Easily
  3. Train the Brain, Dominate the Game
Mind Your Game - Greatness Beyond The Surface - Mental Skills

GREATNESS BEYOND THE SURFACE

The tagline 'Greatness Beyond the Surface' illustrates the idea that true excellence goes beyond what is visible or immediate, such as physical performance or results. It highlights the importance of the hidden, often invisible aspects like mental strength, resilience, and discipline—these are the true drivers of long-term success.

Just like an iceberg, where the largest part is hidden beneath the water, an athlete's greatness doesn't only lie in their visible actions on the field, but in their internal and mental work. 'Greatness Beyond the Surface' encourages us to look beyond appearances and understand that true excellence is found in deep self-work, in mastering the mind, which enables athletes to push their limits and reach exceptional levels of performance.

Mind Your Game Logo - The hidden power of the mind

LOGO EXPLANATION: THE ICEBERG – THE HIDDEN POWER OF THE MIND

The Mind Your Game logo features an iceberg, symbolizing the importance of mental strength in athletic performance and, more broadly, in an athlete’s overall development.

The visible part of the iceberg represents external results—victories, records, physical performance, all the things that everyone can see. But the true power, the force that makes these results possible, lies in the submerged, invisible part: the mind.

The iceberg thus represents the depth and hidden power of the mind, which forms the solid foundation that supports visible performance in competition.

In other words, the iceberg embodies the idea that an athlete's true power comes from mastering their mental game, overcoming psychological challenges, and focusing on the process rather than immediate results.

At Mind Your Game, we firmly believe that developing and mastering mental skills is the key to excellence, and that this invisible power is what sets apart an ordinary athlete from an extraordinary one.

WHY DID WE CHOOSE A MINIMALIST ICEBERG DESIGN?

Mental strength, much like the iceberg's minimalist design, may appear simple at first glance, but mastering it is no small task. However, once achieved, its impact is profound and far-reaching.

This clean design choice also reflects the philosophy of Mind Your Game: focusing on the essentials and what truly matters. It encourages not to be distracted by external noise or appearances but to concentrate on the depth and power of the mind.

Iceberg Design for Mind Your Game - sport psychology
Mental Strength is the key to success in youth sports

THE HIDDEN PART OF THE ICEBERG: MENTAL STRENGTH, THE KEY TO SUCCESS

In the Mind Your Game logo, the hidden part of the iceberg represents the mental aspect, which is far larger than what’s visible above the surface. This concept perfectly reflects our approach: the mental game is the most important part of an athlete’s development—often unseen and overlooked, but absolutely essential.

Just like most of an iceberg lies beneath the water, an athlete’s mental strength forms the foundation on which their performance and well-being rest. What we see on the outside—technique, physical condition, results, performances, records—is merely the visible tip. Without a solid mental foundation, these aspects quickly crumble under the pressure of competition.

The hidden part of the iceberg symbolizes everything invisible but crucial: emotional management, resilience in the face of failure, focus, self-confidence, stress and anxiety management, motivation, and the ability to stay strong in the face of challenges. At Mind Your Game, we believe that to truly excel, athletes must first develop and strengthen this invisible foundation. This is what separates a good athlete from a great one.

TWO PEAKS: PERSEVERANCE AND THE PURSUIT OF EXCELLENCE

The two peaks in the Mind Your Game logo represent the reality of the journey to success. The first peak symbolizes the initial effort, which doesn’t always lead to immediate success. The second peak serves as a reminder that perseverance and courage are essential to rise after failure and continue moving forward.

Perseverance and the pursuit of excellence by Mind Your Game - Mental Training

In sports, just like in life, the road to excellence is never linear. Mind Your Game helps athletes develop the mental resilience to learn from mistakes and keep climbing, even when the first peak seems uncertain or difficult to reach. This ability to persevere is the key that will ultimately lead them to success.

The two peaks also symbolize the idea that even after reaching a summit, the journey doesn’t end there. There is always a new challenge to face, another level to conquer. At Mind Your Game, we believe that excellence is not a destination but a constant journey, a continuous pursuit to achieve more and grow as an individual.

Every peak conquered reveals even greater potential within the athlete. They possess an infinite capacity to improve, surpass themselves, and reach new heights. With a strong mindset and the right mental skills, they will continue to climb to new summits, far beyond what they once believed possible!

Does this vision resonate with you? If so, reach out today to discuss how we can collaborate.

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